REFLECTOR: Blue Mountain Avionics

[Andy Millin]

Warning: This is another one of my long winded posts . you may want to
ignore it now!

 

Evaluating a product can be a difficult subject to broach on the Reflector.
On one hand, if you have done the research, the community can benefit.  On
the other, it is easy to come off as a shill.  I'm not selling anything!!!

 

I remember when Blue Mountain debuted at Oshkosh.  They did not have a
working, deliverable unit.  They had a demo unit and were taking deposits
and orders.  They had the largest display I had seen available in glass.  It
looked great.  I don't normally like it when products are described as
"sexy", but the Blue Mountain stuff was sexy.

 

At the time I think Chelton was advertising that they had just dropped the
cost of a dual display system from $50,000 to something like $36,000 with
the tag line "now cost isn't a factor!".  Well hell, buy three!!!  If BM was
selling this big, beautiful unit for $12-14K, the price was very attractive.

 

Many people recount that Greg Richter is one heck of a salesman.  He knows
how to make things look good.  He has always had highly polished marketing
material.  He knows how to sell the "sizzle".

 

My friends Jim and Heather Butcher took the plunge and put down a deposit.
BM said the $12K was a show price.  I think the units went from $12K to
$14K, but I don't know the exact numbers.

 

Jim and Heather finished their Europa.  They installed the BM EFIS and EIS.