REFLECTOR:RE: Scott's question "VV is it worth it?"

[alventures]

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FWIW; this is my response to Duane

Duane;

I appreciate your dilemma, perhaps some of which is generated by you =
being
too close to the issue and involved in its history.  My thinking is that =
the
matter isn't that complicated.  It may not fit the options you =
delineated,
but here is my opinion.

As supplier of these kits, Velocity has a responsibility to provide the
owners of the kits (airplanes) any information that it believes relevant =
to
safety and performance issues.  And I say 'responsibility' not in the =
sense
of legal implications (although there may be some), but just from the
standpoint of good business practice.  It enhances the reputation of =
your
company and the airplane; maintains a sense of loyalty and goodwill =
among
the owners.

 Providing this information in a plain vanilla format, four to six times =
a
year does not need to be a costly undertaking, and obviously can be (is)
built into the price of the products you sell.  I include 'is' because
certainly a significant part of the cost of providing this information =
is
already being incurred - the man-hours of time spent by you and other
employees in generating the information included in the Views.

Publication of safety and performance information, and whatever other
information you chose to provide as general interest regarding =
construction
tips, maintenance suggestions; and promotional information for your =
product,
should be approached primarily as electronic media.  Certainly the =
majority
of owners currently have e-mail or will be getting it.  Once a bulk =
e-mail
list is generated, dissemination is simple and costs nothing.  For those =
who
must get it by regular mail (and you can use whatever measures you deem
appropriate to encourage changing to e-mail, perhaps at some point a =
small
fee) just a plain paper copy in a bulk mail format.

It is the owner's responsibility to maintain a correct address with
Velocity. You send it to the address of record.

 As far as Rick Lavoie's Newsletter is concerned, I like it and have =
always
subscribed.  But, unless you decide to contract with him to provide the
information, it has to stand on its own.  He will get the same =
information
you provide to all the owners.  If he can incorporate that into a =
somewhat
polished newsletter that has other information of interest, and some
advertising, and whatever, and continue that as a "product"; that's his
decision.  A sort of "forced" subscription to a periodical that also
generates some advertising revenue in order to get relevant information =
on
your product is; well, I think - inappropriate.

Best wishes,

 Al Gietzen


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